Harpers Design Awards 2023: Trophy Winner 'Best Redesign' for The Wine Society’s Own Range and Silver Medal for Tesco Finest

How we gave Tesco Finest wines a hallmark of quality
Brand strategy and design for Blackwoods, the authentic Scottish spirit.
How we gave Tesco Finest wines a hallmark of quality
Brand design for McGuigan Zero wines – the UK’s number one non-alcoholic still wine
Brand creation and design for Marks and Spencer Found wines at M&S
Sustainable packaging contemporary design for Igo wine for Pol Roger
A case study in range branding: How we created a textbook range for The Wine Society
A case study in alcohol label design: how we gave English wine a sense of place for Bluebell Vineyard Estates

Barlow & Co. is an award-winning design and branding agency with an international reputation for wine and drinks packaging.

From concept to delivery, we create and develop brands to commercial success.

The Wine Society's Own range of wines, with a Harpers Design Awards trophy medal.
Sustainable packaging contemporary design for Igo wine for Pol Roger
Brand design for McGuigan Zero wines – the UK’s number one non-alcoholic still wine

Co. is for ‘Collaboration’ – it’s at the heart of what we do. Championing our clients from start to finish, ensuring your brand is brought to life with the help of our industry experts.

Creating Genetie for Boutinot Wines
Brand design for Chateau Seraphine Pomerol Bordeaux wine

A marketing-led wine branding agency with a WSET-accredited team, we understand our clients’ needs in the complex world of wine and drinks. From brand creation, design and print, to sell-in and sell-through – discover how we can help you below:

Strategy

Right from first meeting, we are looking at how we can help your brand develop and grow.

— Brand audits
— Customer profiles
— Industry analysis
— Stakeholder engagement

Creative

We collaborate with you to create rich and engaging brand stories, backed by industry expertise.

— Brand positioning
— Name generation
— Range planning and strategy
— Visual territories

Delivery

From the big idea to the intricate details, we believe good design is a great idea beautifully realised.

— Label and packaging design
— Visual identity and guidelines
— Brand assets and applications
— Artwork and production

Across brand, packaging, marketing, printed collateral, digital media and social activation, we make engaging creatives that sell, whatever the channel.

Printed marketing collateral for Rare Armagnacs from Château Hontambere
Marasby tote bag marketing example
Marketing imagery for Wine Art
Marketing for Wairau Cove range of wines
Brand identity for Trust Water
Blackwoods marketing social media
Brand identity for Tesco Finest wine range

From artisan producers to market-leading international brands, Barlow & Co is a brand design agency working with a diverse range of clients.

Brand creation and design for Marks and Spencer Found wines M&S
Label and packaging design for Tesco wine ranges
Brand creation and design for Boutinot Wines
Creating Trust Water with The Drinks Trust - the first water brand to support the drinks industry
Branding and design for Liquid Diamond wine for Beyond Wines
An image of Laylo boxed wine with a glass of red wine
Label design for Eclectic Gin Society for Vindependents
Love Struck wine label design for Greene King

Follow us @barlowandcouk

This year The Wine Society has released a “never to be repeated” collection of limited-edition fine wines for its 150th anniversary. The range includes classic vintages from some of the most famous estates in their collection, including L
The Anniversary Collection comprises twenty-nine ‘museum release’ fine wines that are ready to drink now – an impressive feat that has taken more than a decade of planning, fine-tuning, shipping, and cellaring to accomplish.� Man
In Western Australia, the Howard Park Family winery is nestled amongst tall gum trees that reach up from the early morning mists towards the sky. The combination of the mystical lime-tinged photograph with classic typography complements the fresh, cr
It is thought that the Pecorino grape obtained its name because sheep (’pecora’ in Italian) liked to graze on the bunches as they moved between high and low pastures. For Tesco Finest, we worked with artist Lucy Pittaway to create a sheep
Tesco were keen to refresh their biggest-selling Finest wine to better reflect the vibrancy and freshness of the flavours inside the bottle. From the south-west of France, where fields of yellow sunflowers grow next to the vines, Barlow & Co. cre
With a focus on the first 50 years of The Wine Society’s dhistory and with the bespoke labels reflecting the times, the first release of the Generation Series is strong on European classics.
Supported by classic typography, and a black version of the the Wine Society logomark, each wine in the Generation Series incorporates images and details from its history. Photo courtesy of The Wine Society / Credit Johnny Stephens @johnnysphotogra
The Wine Society brief called for an engaging idea that would give each Generation Series wine its own identity, but also work as a template that can be used across many different wines. Photo courtesy of The Wine Society / Credit Johnny Stephen

Beyond the label since 1998