A case study in alcohol label design: how we gave English wine a sense of place for Bluebell Vineyard Estates

Provenance is key and never more so than for English wine.

We collaborated with Bluebell Vineyard Estates, bringing a fresh look to their Hindleap sparkling wines, and creating the brand identity for Ashdown still wines - both inspired by the winery’s home in the heart of the Ashdown Forest in Sussex.

Each range has its own personality whilst retaining a family feel, a clear sense of place and a uniquely unapologetic English style.

Our initial task was to create a contemporary identity for Bluebell Vineyard Estates, revitalizing the Hindleap alcohol label design to attract a broader, younger audience and secure prominent placement on shelves. This evolution needed to retain recognition and appeal for their existing customer base. Phase two was the creation of their Ashdown brand - a range of hand-crafted still wines showing a clear sense of place.

We incorporated natural elements inspired by the surrounding woodlands, modern typography, and finishes including foil and deboss to create a premium in-hand feel. Print finishes on the Hindleap back label and the Ashdown wrap-around label further the premium experience and tie together the overall alcohol label design.