How we helped WineGB refresh their brand and
‘Create New Traditions’
WineGB is the national body for UK winemakers, vineyards and producers, with its three main goals to represent, lead, and support the sustainable growth of the Great British wine sector.
Great Britain produces some of the most thrilling wines in the world, but the existing WineGB brand identity was lacking colour and vibrancy, and failing to capture the diversity and enthusiasm of its members.
1,030 vineyards
In 2025 there are now 1,030 vineyards in the UK – a 9.2% rise since the previous year.
187%
Sales of English sparkling wine have risen 187% since 2018, from 2.2m bottles to 6.2m in 2023.
Barlow & Co. have been passionately involved with the dynamism and diversity of English wine. We were perfectly placed to help WineGB refresh their brand identity and define their new direction.
From the start of the project, it was important work with members and stakeholders to define the purpose and directions of WineGB. Barlow & Co. asked how can WineGB better present the colour and vibrancy of our winemaking to the rest of the world.
We shared a series of consultation questions with members, asking them about exporting 'Great British' culture and their hopes for the future of English and Welsh wine. Their responses and insights served as inspiration for an in-person creative session, with the WineGB team and selected industry partners, where we defined a new direction for the WineGB brand – ‘Create New Traditions’.
What we did
— Stakeholder workshop
— Strategic direction
— Brand development
— Logomark design
— Brand guidelines
— Assets and templates
‘Create New Traditions’
Great Britain is a place where tradition meets modernity;
an old world, with new wines.
‘Create New Traditions’ captures the respect for our heritage, but with a strong call action to taste, visit and explore the vibrant world of English and Welsh wine.
With ‘Create New Traditions’ at the heart of our thinking, we explored a new look and feel for the WineGB brand. There was a strong desire was to move away from the ‘old fashioned’ feeling of dark blue and the Union Jack motif.
The new brand colours Inspired by British culture, art and design, as well as the natural world. The colour palette is a contemporary take on classic British colours – the chalk of the South Downs, the verdant green of vine leaves, the soft pink blush of roses. The brand photography shows the real people, colours and flavours of Great British wines; bright, refreshing, and naturally beautiful.
A mark of quality
The new WineGB logo mark combines the ‘WineGB’ name with a new and distinctive ‘Grape Mark’ icon, based on a traditional hallmark, but with a contemporary twist.
The logo mark is simple and timeless, with the clockwise lines of the grapes representing progress and evolution, and within the shapes there appears several drops of wine.
The grape icon also features in the updated logo for the Sustainable Wine of Great Britains, as well as the WineGB awards and regional chapters, uniting different elements of the WineGB brand.
Bringing the WineGB brand to life
Across a wide variety of applications, from trade shows to social media, Barlow&Co. developed a detailed brand guidelines and templates for use by WineGB’s internal designers that included a custom icon set and typographic guides.
Over the coming year, the new WineGB brand will be seen across English Wine Week, the WineGB Awards, as well as across social media channels, industry reports and sustainability initiatives.
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