Q&A with Drinks Retailing News
DRN gets the lowdown on how wine branding has changed over the years from expert Abigail Barlow.
Award-winning drinks design agency BD Creative has been renamed Barlow & Co as it celebrates its 21st birthday. Abigail Barlow set up the firm back in 1998 and it has since worked with leading retailers including Asda and Spar, large global brands such as McGuigan and boutique producers like Jenkyn Place in Hampshire. We caught up with Barlow to find out her reflections on the past 21 years, her vision for the future and her advice for retailers bidding to create an exciting and visibly appealing wine range.
Why did you change the name and refresh the branding?
In our ever-evolving industry, any brand that does not move with the times risks becoming irrelevant and getting left behind. We recognised the need for an identity that better communicated exactly who we are and what we do. I bring 30-plus years of wine and drinks trade experience to my company, but it’s not just about me. Everything we do is a collaboration, both within our team and, more importantly, with our clients. Going beyond the label really is our USP. Barlow & Co – think of it as “co” for collaboration and “co” for our company teamwork.