A case study in wine bottle label design: how we captured a family’s passion and history for a rising star in Pomerol
Château Séraphine is the creation of proprietor Martin Krajewski and his winemaker daughter, Charlotte.
The label design for Château Séraphine encapsulates the history of the Krajewski family – Seraphine being the name of owner Martin’s grandmother, ‘elements’ of the family crest and the peacock feathers of the Polish Cavalry in which his father served.
In Pomerol, the appellation’s clay soils help retain water, and Chateau Séraphine benefits in parts from this miracle clay which helps produce great wines that are sensuous and hedonistic. When deciding on a wine label design, the brand’s eye-catching teal colour was chosen to represent the blue clay (smectite) for which Pomerol is renowned.
From capsule crest to tissue wrap, the finished branding and wine bottle design is luxurious, striking, unusual and defiant, yet classic.
“A rising star in Pomerol”
— Jane Anson, Decanter
What we did
— Creative concepts
— Wine bottle label design
— Artwork and production
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